The 20% Rule®
How to ensure your small business is safe, sustainable and profitable.
Hi, I’m Catherine and I’ve just finished writing my second book.
Early on in my business I was reliant on one client for a majority of my income, so when I stopped working with her I had to go and get an employed job (shudder) for a couple of months until I replaced the lost income. Being employed is not where my heart lies, running my own business is. So, from that day forward I decided I was never going to be in a situation where my business is not solid enough to stand up to storms or reliant on one person.
From here, I devised The 20% Rule® – no one client should take up more than 20% of your time, or your income.
In my new book I guide you through how to ensure your business, your dream, is safe, sustainable and profitable.
In 2019 I had to take four months out of my business to have my third brain tumour removed. Obviously, I couldn’t work during this time, but I had no loss of income!
My revenue was also unaffected during the Coronavirus pandemic, so what I share with you in my book works!
Check out the early reviews over on my other website: www.catherinegladwyn.co.uk
Everything I’ve done and continue to do can be implemented into any service based small business.
It takes hard work to run a business and I take no prisoners, I accept no excuses.
So, if that’s okay, you’ll love my book and all it has to offer.
You can pre-order your paperback copy today for £10 plus £2.20 postage, and be one of the first to receive a copy when it’s released in mid-September 2020.
Why am I sharing all this in a book?
Because I want to gloat! Ha, no far from it. If you know me, whether in real life or virtually, you’ll know I am far from one of those! I am sharing it because I firmly believe we all deserve a happy, healthy, stress free working life.
- The Foundations
- The 20% Rule®
- Niche (ditching the Ideal Client Avatar)
- Marketing and Messaging
- Money – it matters
- Emergency Planning
- Charging / Pricing
- Email Marketing
- Outsourcing and Automation
- Becoming the Expert
What was your first book?
This bad boy, How to be a Virtual Assistant, which has surpassed all my expectations. I wanted to sell about ten copies when I released it. It’s since been a bestseller lots of times, above Simon Sinek, Seth Godin and some guy called Elon Musk. It’s also won two awards, the Virtual Assistant Voice Awards, where those voting are a mix of VAs and small business owners. Here it is.