The 20% Rule - How to ensure your small business is safe, sustainable and profitable by Catherine Gladwyn

The 20% Rule®

How to ensure your small business is safe, sustainable and profitable.


Hi, I’m Catherine and I’ve just finished writing my second book.

Early on in my business I was reliant on one client for a majority of my income, so when I stopped working with her I had to go and get an employed job (shudder) for a couple of months until I replaced the lost income. Being employed is not where my heart lies, running my own business is. So, from that day forward I decided I was never going to be in a situation where my business is not solid enough to stand up to storms or reliant on one person.

From here, I devised The 20% Rule® – no one client should take up more than 20% of your time, or your income.

In my new book I guide you through how to ensure your business, your dream, is safe, sustainable and profitable.

In 2019 I had to take four months out of my business to have my third brain tumour removed. Obviously, I couldn’t work during this time, but I had no loss of income!

My revenue was also unaffected during the Coronavirus pandemic, so what I share with you in my book works!

Check out the early reviews over on my other website:

Everything I’ve done and continue to do can be implemented into any service based small business.

It takes hard work to run a business and I take no prisoners, I accept no excuses.

So, if that’s okay, you’ll love my book and all it has to offer.

You can pre-order your paperback copy today for £10 plus £2 postage, and be one of the first to receive a copy when it’s released in mid-September 2020.

Why am I sharing all this in a book?

Because I want to gloat! Ha, no far from it. If you know me, whether in real life or virtually, you’ll know I am far from one of those! I am sharing it because I firmly believe we all deserve a happy, healthy, stress free working life.

Chapters include:

  • The Foundations
  • The 20% Rule®
  • Niche (ditching the Ideal Client Avatar)
  • Marketing and Messaging
  • Money – it matters
  • Emergency Planning
  • Charging / Pricing
  • Content
  • Email Marketing
  • Outsourcing and Automation
  • Becoming the Expert
  • Investment

What was your first book?

This bad boy, How to be a Virtual Assistant, which has surpassed all my expectations. I wanted to sell about ten copies when I released it. It’s since been a bestseller lots  of times, above Simon Sinek, Seth Godin and some guy called Elon Musk. It’s also won two awards, the Virtual Assistant Voice Awards, where those voting are a mix of VAs and small business owners. Here it is.

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