Mailchimp

Why your email marketing needs a strategy

You really need to understand your audience to capture their attention. You need to resonate with them, and you need to show you understand them. When I did my teacher training back in 2001, one turning point for me was when the lecturer said, ‘Step back to when you...

A few easy ways to get more newsletter list subscribers

Your newsletter list is right up there as one of the most valuable resources your business can have. Why? Because it's yours! You built it and they came to you because they chose to. Whereas, your audience on social media, who are owned by the platform, are likely...