Email Marketing

Add value, save unsubscribes!

And no, I don't mean give a discount. The aim with newsletters is to get the blighters opened first and foremost. Then, we want the recipient to read it and do whatever the call to action is in our newsletter. Whether that's to buy something, read a blog or complete a...

Why you shouldn’t cleanse your newsletter subscriber list

I received an email today from a guy I've been watching for a while, he does some pretty good stuff with Digital Marketing. I signed up to his newsletter twelve months ago. As well as that, I follow him on Twitter so see his Tweets regularly too, and they're easier to...

Why your email marketing needs a strategy

You really need to understand your audience to capture their attention. You need to resonate with them, and you need to show you understand them. When I did my teacher training back in 2001, one turning point for me was when the lecturer said, ‘Step back to when you...

A few easy ways to get more newsletter list subscribers

Your newsletter list is right up there as one of the most valuable resources your business can have. Why? Because it's yours! You built it and they came to you because they chose to. Whereas, your audience on social media, who are owned by the platform, are likely...