Blog

Add value, save unsubscribes!

And no, I don't mean give a discount. The aim with newsletters is to get the blighters opened first and foremost. Then, we want the recipient to read it and do whatever the call to action is in our newsletter. Whether that's to buy something, read a blog or complete a...

Why you shouldn’t cleanse your newsletter subscriber list

I received an email today from a guy I've been watching for a while, he does some pretty good stuff with Digital Marketing. I signed up to his newsletter twelve months ago. As well as that, I follow him on Twitter so see his Tweets regularly too, and they're easier to...

Why your email marketing needs a strategy

You really need to understand your audience to capture their attention. You need to resonate with them, and you need to show you understand them. When I did my teacher training back in 2001, one turning point for me was when the lecturer said, ‘Step back to when you...

Your time is money

7:30pm, Saturday, Light Street - see you there When I was in my late teens it was always the same time, same place, same crowd, but it was always hit and miss as to whether Andy would join us. You see, his appearance depended on how well he did in the arcade. Often...

A few easy ways to get more newsletter list subscribers

Your newsletter list is right up there as one of the most valuable resources your business can have. Why? Because it's yours! You built it and they came to you because they chose to. Whereas, your audience on social media, who are owned by the platform, are likely...

What is a Virtual Assistant and does your business need one?

Okay, so what exactly is a Virtual Assistant? A Virtual Assistant (VA) is a business owner themselves, we provide support to small business owners, freelancers and sole traders. Remember good old secretaries and PA's - we're like that but with additional modern day...

How to ensure your business keeps going when the unexpected happens

I knew the tumour was back; the fatigue had got progressively worse and I'd lost the ability, gradually, to run which had been my escape for 10-years. When I started my business in 2016 one of my main fears was what if I get ill again? I'd had a benign tumour removed...

Don’t turn your CTA into a CBA

As a mother of a millennial I had to get with the acronyms if I was to make any sense of the texts that she's been sending me over the last 8 years. CBA is one of my favourites... It wasn't just confined to a text though, it was also said out loud, usually with a hair...

Unique Client Gift Ideas for Freelancers and Small Business Owners

Every year I think, shall I get my clients some gifts, and then spend months trying to think of something unique. One year I sent them a message in a bottle, quirky and fun I thought and then another year I bought a load of bamboo phone holders from Ikea and had my...

How to get your first 1k email subscribers

Okay, the biggest thing here is actually being invited to be a guest on Janet Murray's podcast! Wow, what an opportunity - but what you're here for is to get some tips on how to grow your email list. There are many experts out there with amazing advice, but they seem...

How to send automated emails from Mailchimp using a free account

Do you want to know how to send automated emails from Mailchimp using a free account? Did you say YES? Then you're going to LOVE my how to video on YouTube. 'How to create automated emails without paying for Mailchimp' I know, right! https://youtu.be/L83vFhTeQxE Make...

What to do if you can’t yet afford a Virtual Assistant

No one said running a business was easy, it's hard work and takes time to get to a place where you're in a position to start offloading tasks so you're not working all hours and not doing the tasks that don't bring in instant rewards. But, if you put the hard work in...

An Alternative to Paid Mailchimp

Are you on the edge of having to pay for your Mailchimp account since the new pricing structure came into effect? Thinking of moving providers? I'm not entirely sure it's the best thing to do, especially not if you've been using Mailchimp for a while and have an...

How to have a relaxing holiday when you’re a business owner

A little bit of why you started your business may have been for that extra work life balance, but oh boy is it difficult to switch off when you run your own business. Especially, if like me, you enjoy what you do because it doesn't actually feel like work, does it?...