Catherine Gladwyn Swindon Wiltshire based Virtual Assistant

About Me

Hi, I’m Catherine.

Mailchimp, bookkeeping, automation and administration are my thing. I support business owners, who have clear business ambitions and goals, throughout the UK from my home office in Swindon, Wiltshire, enabling them to focus their time where it’s needed the most.

You want to know more? Go on then…

I’m a natural organiser, I love finding more efficient ways of working, and enjoy making a difference. I’m well equipped to add value right at the heart of your business.

My background brings a wealth of experience from many different industries, including local government and not for profit, the corporate world and supporting small businesses. I have the experience, skills, tenacity and knowledge required to solve your most difficult headaches.

I’m also the author of the bestseller, The 20% Rule and multi-award winning, Amazon bestseller, How to be a Virtual Assistant. I am regularly featured in the national press to help raise the profile of Virtual Assistants, including The Guardian, Forbes, Cosmopolitan, iNews, Mail Online and Metro. 

Efficient ~ Self Motivated ~ Dependable ~ Proactive 

Registrations and memberships: Mailchimp Partner, FreeAgent Accredited Partner, monitored by HMRC for Money Laundering Regulations, AAT2 Distinction Qualified. Insured with Simply Business for public liability and professional indemnity, registered with the ICO for GDPR purposes.


Amazon Number One Bestselling Author ~ How to be a Virtual Assistant (2018, 2019 and 2020) 

Amazon Bestselling Author – The 20% Rule (2020)

Winner: Best Book for VAs Virtual Assistant Voice Awards (2020 and 2019) ~ Listed as one of ten best business books written by women in The Independent.

Finalist: National finalist for the SMBN Awards 2020 Best Collaborator of the Year ~ Finalist in the Mpower Awards (2018) ~ Wiltshire Business Awards (2017) ~ Nominations: Community Maker Award 2020 – Women in Content Marketing Awards 2020 ~ Business Mum of the Year (2018).

What others say about me

Michaela Hardt, Nutmad

I feel much more confident with Mailchimp after our Power Hour, I updated the pop up box, and for some reason I also feel more confident with editing my website. I made changes on it yesterday that I never thought I’d be able to.

I finalised my next newsletter and it is ready to go this weekend!

Nicky Lowe, Wisdom for Working Mums

I recently hired Catherine to deliver a piece of work for my online business. It involved technical, sales and marketing skills using my Mailchimp email service provider. Not only did Catherine deliver on the project brilliantly – she completely exceed my expectations. And that’s not easy as I have high standards! Not only was Catherine a pleasure to work with, she made the whole process quick and easy. Her combination of technical know-how, marketing insight and project management skills was brilliant. I would highly recommend her to support you on growing and managing your business.

Rich Mehta, Rigorous Digital

Some days I don’t even need to look at my emails, knowing Catherine will flag anything that may need my urgent attention. In addition, she’ll manage my emails when I have a day out of the office, meaning there’s less to do when I return. Catherine has taken on the tasks that allow me to concentrate my time where it is best utilised and increase my productivity. 
Catherine’s knowledge of WordPress is really handy and she’s very helpful when it comes to needing someone to make content and product changes to customer’s websites.

Joanne White, We Love Pets Ltd

Catherine has been a complete godsend to We Love Pets, managing our social media platforms, editing and adding content to our WordPress website and providing a go-to admin service whenever we need it. Catherine’s work is fantastic and she always completes it within the deadline. It has saved us so much time and has also given us some great ideas. The time we have saved has allowed us to focus on other projects and growing the business. Her service is invaluable!

Andrew Harkin

I needed some data processing completed so, having recently connected with Catherine on LinkedIn, I thought I’d seek her help.

Not only is she utterly charming, she also delivers sooner than expected and exactly as promised.

You really can’t ask for more than that, can you? I will definitely ask Catherine to help in future and would happily recommend her.

Sally Farrant

I have just done Catherine’s Mailchimp webinars I am a total novice with these things, and Catherine made it clear and easy to follow the steps.


Jonathan Stubbs

I have been using Catherine’s bookkeeping and admin services now since 2016 and I have to say she is a delight to do business with. She has totally restructured my filing system and assisted in all aspects of moving my business and home to another location.

I find her highly efficient, organised and her ability to transform administrative chaos into order is phenomenal. I would have no hesitation in recommending her to any small or medium sized business who are looking for efficient accounting and administrative services.

Abby Wright-Parkes

Want a super efficient, accurate, swift and lovely to boot virtual assistant? Then Catherine is your woman. She has made such a difference to my business. She is just great at getting things done by the deadline and communicating throughout. She is great at following instructions but also uses her initiative. She can turn her hand to anything. Whatever you need help with in your business – I am sure she could help.

Clerk to Parish Council

I attended a great presentation about social media yesterday, I am so glad we have you with us because you are already keeping us miles ahead with our own social media.

Louise Worsley, Worsley Training

Catherine helped me manage my mailing list subscribers during a busy period in my business and the implementation of GDPR. Catherine set people up in groups so we could keep track of everyone and organised the removal of anyone who unsubscribed.
Catherine also put forward ideas on how best to manage the whole process so there was no unnecessary time and money spent.

Emma Triplett

Catherine has supported me across three different businesses and I would recommend her services regardless of your business sector as Catherine takes the time to research and learn your business and your target market whilst adapting to your voice and style.

Catherine is competent in a wide range of back office and online business support systems and software; it was a refreshing change to be able to hand over projects without spending time teaching someone the software I use or change software.

I completely handed over the social media marketing management of two of my small ventures and she assisted me in the online project launch of a third venture. At all times she was professional and on schedule.

I believe that you don’t outsource just because you don’t have time to do something, you outsource because you want someone to do it better than you can do it yourself, Catherine is that person who will do it better than you can.

Rob Hebden

Catherine provided business support for my team and I for several months during my time at the National Trust, and interacted with my team for even more of that time. She was consistently upbeat, pro-active and conscientious, delivering a great service at all times, and at all times being a pleasure to work with. I’d work with her again any day!

Darren Crannis

Catherine provided Virtual Assistance to CTS Electrical Services during holiday periods.

Any owner-manager who runs a business needs to maintain high profile clients whilst balancing a family holiday will understand the importance of ensuring good business continuity whilst balancing quality family time – and Catherine provided just that.

Over a two week period, we managed our business, our clients, employees and contractors from outside the UK with Catherine’s assistance back in the UK. Our clients did not notice any difference in the continuity of our services and all SLA’s were comfortably met.

Catherine is a very detail-oriented and concise individual whose services I can warmly recommend.

Karen Clarke

Catherine provided video tutorials and written guidance on how to make changes and updates to our WordPress website. Thanks again for your help and guidance Catherine, I’ll definitely be recommending your services.

Sylvia Delfino

As my Meditation teacher once told me, ‘there is not enough time in our lives to be able to master everything we do, we need to focus on few things and do them mindfully’ or, may I add, “you hire Catherine to help you”

PJ Taylor

Catherine, is quite simply great to work with. She is dedicated to her team and carries out her tasks with enthusiasm and good humour. Her hard work, flexibility and organisational skills are to her great credit and an asset to any employer.

Alexa Whitten

Catherine is brilliant at what she does – if you’re short on time, or just don’t have the energy for tasks, then she is the one to help you out. I used Catherine for my Social Media Management and she was able to take the initiative and run with my contentHer posts were engaging and humorous and brought a much-needed lightness to my facebook page, not to mention telling me which people to follow on twitter and who to follow up with. If you need help – then don’t hesitate to call in Catherine, who will free up your time so that you can spend it on helping your clients.

Kate T

I just wanted to say a huge thank you for your time on Skype! You were brilliant and I particularly liked the fact that you noted down all of my ‘Questions off at tangents’ and we came back to them at the end. Really comprehensive and I’m very excited to get my business on Insightly CRM asap!

Bryony Rust

Catherine has been incredibly valuable in supporting my work, helping me to hand over things that I’ve previously juggled myself. She has responded to every request with energy, efficiency and personality. She communicates clearly and is a pleasure to work with.

Nadine Powrie

Catherine has been helping me create leaflets, opt-ins and Canva images since August 2018. She is just an amazing VA! Always bubbly, always delivers in timeextremely well organised and so creative. She has an artistic flair. She took the time to understand my brand and aligned her design with it. She has very high standards and happily makes suggestions. She has great communication skills. It feels she is part of my business. I would highly recommend Catherine for her talent, reliability and creativity.

Guy Rickett

Catherine supported me with Innovate UK’s first SME innovation awards, held at the House of Commons. I left it in Catherine’s capable hands to seek nominations, chase and collate everything needed for a shortlist of SMEs to be put to the judging panel. Catherine was proactive, professional and highly organised in ensuring all shortlisted nominees attended the event in London, along with ministers and other colleagues. Catherine’s support helped to ensure our first Innovation Awards were a success.

Sarah Dena

Catherine is a consummate professional. She is super-organised, takes time to understand the requirements and is clear on what she will deliver and when. Her positive and sunny disposition towards administrative tasks is a joy to be around and she takes pride in delivering excellence.